The B2B Marketing Gap Podcast

B2B Breakthrough Academy (doors close 15th July): ⁠https://b2bjade.com/breakthrough-academy⁠ If you're a B2B marketer running ten different strategies at once and wondering why nothing's working, this one's for you. I'm breaking down the exact number of marketing strategies you should be focusing on, the difference between strategy and tactics, and why doing less almost always gets you better results. New here? I'm Jade 👋 I've worked in B2B marketing for 20 years and I've built B2B Breakthrough Academy to help marketers stop drowning in tasks and start thinking strategically. Subscribe if you're tired of feeling stuck on the marketing task wheel. B2B Breakthrough Academy (doors close 15th July): https://b2bjade.com/breakthrough-academy Free resources & templates: https://b2bjade.com/resources More from me: My podcast: The B2B Marketing Gap TikTok: https://www.tiktok.com/@b2bjade

Learn more at www.b2bjade.com/links

Did you build your marketing strategy to impress leadership in a meeting, or to actually use it?Deep breath. Be honest.Most marketers rush through building their strategy, cramming in everything leadership asks for so they look good in the presentation. Then it gets filed away, never referenced again, and you're back on the task wheel wondering why nothing's working.📚 Get the Strategic Marketer Kit mentioned in this episode: https://b2bjade.myflodesk.com/wlihflj5vm Join the FREE Live Strategy Clinic - Thursday 30th April: https://b2bjade.myflodesk.com/strategyclinicB2B Breakthrough Academy doors open 28th April (closes 7th May, we start 11th May): b2bjade.com/breakthrough-academyIn this episode, I'm walking you through my Strategic Marketer Prep Kit - the exact workbook every student completes before starting B2B Breakthrough Academy.Why prep before building your strategy?Think of it like clearing the ground before you build a house. You need to understand where you actually are right now, where you want to…

Marketing strategy in 2026 isn't just about adding AI to your toolkit - it's about stripping back everything that's stopped working first.🔗 Join the waitlist for the May cohort (doors open 28th April): https://b2bjade.myflodesk.com/x1ac1s40a3 📘 Grab the Strategic Marketer Kit: https://b2bjade.myflodesk.com/wlihflj5vmExplore The Academy: https://b2bjade.com/breakthrough-academy In this episode I'm talking about why so many marketers are heading into boardrooms with AI-generated strategies they can't defend, and how to avoid becoming one of them. I cover the declutter-first approach, why your strategies and tactics need to be properly separated (and connected), and how AI Jade - the framework-trained mentor inside B2B Breakthrough Academy - is cutting strategy build time from 12 weeks down to six.If you're a B2B marketing manager who's overwhelmed, reactive, or quietly unsure whether your strategy actually holds up, this one's for you.

Join the waitlist for B2B Breakthrough Academy [11th May Start] > https://b2bjade.myflodesk.com/x1ac1s40a3 Get the Webinar Replay and Strategic Marketer Kit > https://b2bjade.myflodesk.com/wlihflj5vm

You're working hard, but leadership doesn't listen. Priorities keep changing, and when someone asks what marketing should be doing, you freeze. I call this challenge the b2b marketing gap and in this video I'll break down exactly how to overcome it. Join the free live class: https://luma.com/mdkyvh01 Join the waitlist for B2B Breakthrough Academy April cohort: https://b2bjade.myflodesk.com/x1ac1s40a3 In this episode, I'm reading through my six-page document about where you are right now as a B2B marketer, why you're stuck, and what's really happening behind the scenes. What's covered: Why you feel stuck even though you know marketing What the B2B Marketing Gap actually is Why your current b2b "marketing strategy" isn't working What needs to happen to close the gap How to stop internalising everything and start consulting internally This isn't polished or scripted, it's just me, thinking out loud about what you're going through and how to fix it. Next steps:Join me for the free live class on Thursday 26th…

When marketers want to become more strategic, they think they need to do more - learn more skills, achieve more, tick more boxes. But becoming a strategic marketer is actually about learning what to throw away. Link for 26th March live class "how to become a strategic marketer" > https://luma.com/mdkyvh01 Get notified when B2B Breakthrough Academy doors open > https://b2bjade.myflodesk.com/x1ac1s40a3 Learn more about B2B Breakthrough Academy > https://b2bjade.com/breakthrough-academy Marketing Collab > https://www.marketingcollab.co.uk It's about figuring out the mind strategy techniques you need to be taken seriously. Because you can build the most beautiful marketing strategy in the world, but if you can't get the company to back you on it, you're stuck. This is the stumbling block most marketers fall into. They don't believe mindset work is as important as learning the tactical skills. Let's stop calling it mindset work - it sounds fluffy. Let's call it mind strategy. You need to learn to build a…

If you want to get promoted to head of marketing or marketing director and you work in a b2b company, this video is going to help you figure out where to put your focus and where your blocks might be - so that you can untangle things and get that promo! 👉 Sign up for my webinar on Thursday 26th March on "How to become a strategic marketer" 11am UK time (GMT) https://luma.com/mdkyvh01 👉 Register your interest for the April Cohort of B2B Breakthrough Academy mentorship course https://b2bjade.myflodesk.com/x1ac1s40a3 👉 Get notified when The B2B Club monthly membership launches https://b2bjade.myflodesk.com/kph1k8856r FIND ME HERE:📧 Email: jade@b2bjade.com (I reply to every email) 🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast 💼 LinkedIn: / b2bjade 📱 TikTok: / b2bjade SUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice:#b2bmarketing #marketingstrategy #customerexperience #marketingdefinition

B2B marketers are pulled pillar to post with marketing ideas and campaign suggestions, they aren't getting the time to build a strategy they can deliver. In this episode I break down why this happens and what can be done. 👉 Register your interest for the April Cohort of B2B Breakthrough Academy mentorship course https://b2bjade.myflodesk.com/x1ac1s40a3 👉 Get notified when The B2B Club monthly membership launches https://b2bjade.myflodesk.com/kph1k8856r 👉 Sign up for my webinar on Thursday 26th March on "How to become a strategic marketer" 11am UK time (GMT) https://luma.com/mdkyvh01 FIND ME HERE: 📧 Email: jade@b2bjade.com (I reply to every email) 🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast-banner 💼 LinkedIn: https://www.linkedin.com/in/b2bjade/ TikTok: https://www.tiktok.com/@b2bjade SUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice: #b2bmarketing #marketingstrategy #customerexperience #marketingdefinition

In this episode, I'm breaking down what marketing really is, how it's defined, and why so many people are getting it wrong. According to the Chartered Institute of Marketing, marketing is about identifying, anticipating, and meeting customer needs while making a profit. But what does that actually mean for your business? 👉 Free B2B Strategy Scorecard - find out how strategic you are: https://b2bjade.com/resources#scorecard 👉 Get notified when B2B Club launches https://b2bjade.myflodesk.com/kph1k8856r 👉 Learn about B2B Breakthrough Academy https://www.b2bjade.com/breakthrough-academy I'm sharing a personal IKEA customer service disaster in Rotterdam that made me realise how easy it is to lose customers when you forget the fundamentals. Plus, I'm being really vulnerable about what's happening in my business right now and the 4 AM epiphany that changed everything. WHAT YOU'LL LEARN: The true definition of marketing and what it means in practice Why customer experience matters more than you think How you're…

If you're feeling overwhelmed by all the advice out there on the best best new b2b marketing strategies for 2026 - then you're probably wondering how you're supposed to do everything with limited resources - and maybe feeling like a failure because you can't.This video is going to undo that.After 20 years in B2B marketing, I'm sharing what actually works in 202 - without the overwhelm, without the hype, and without pushing you toward tactics you don't need.Get the fundamentals right first:👉 Free B2B Strategy Scorecard: https://b2bjade.com/resources#scorecard 👉 Explore B2B Breakthrough Academy: https://www.b2bjade.com/breakthrough-academyWhat you'll learn in this video:✅ The b2b marketing fundamentals that never change (ideal client, brand positioning, brand salience)✅ Why "it's all about relationships" in b2b stops working after a few years✅ How to own your data instead of relying on borrowed audiences✅ The email sequences you need in 2026 (welcome + nurture)✅ Why I got 500 webinar signups from LinkedIn but…

"Get more leads" is NOT a marketing objective. If you've ever rushed through setting your marketing objectives just to get to the "real work," this episode is going to change everything. 📚 Grab the free resources mentioned in this episode: Strategic Marketer Scorecard (17 questions + mini crash course): b2bjade.com/resources Leadership Pitch Guide (includes CPD info): b2bjade.com/resources The Big Marketing Reset Webinar Replay: Available on all my social platforms 🎓 Ready to build your strategy? Join B2B Breakthrough Academy: b2bjade.com/breakthrough-academy I'm breaking down exactly how to build marketing objectives that actually work - the kind that align with business goals, guide your entire strategy, and get leadership buy-in (instead of getting filed away and forgotten). You'll learn: Why SMART objectives can actually get you into trouble in B2B marketing The difference between objectives, key results, and success indicators (and why this matters) Real examples from inside B2B Breakthrough Academy…

In this episode, I'm talking about why decluttering your marketing plan is so important, now more than ever. Your leaders think that being everywhere means you're more likely to get seen. But actually, the opposite is true. When you spread yourself thin across lots of activities, none of them actually stick. In this episode, I cover: ✅ Why we're so stressed at work (and what to do about it ✅ What minimalism is and isn't (and why it's made me happier) ✅ How to apply minimalist principles to your marketing ✅ The real reason jumping between tactics never works ✅ Why I got 500 people to sign up for my masterclass without spending a penny on ads ✅ How to declutter your mindset AND your marketing plan ✅ The difference between "I need" and "we need" language with leadership I'll also share how I started my minimalism journey in 2022 when I had two kids and was completely overwhelmed - and how the same principles that helped me declutter my life have transformed how I run my marketing. If you're stuck on the…

Join my upcoming January Marketing Reset Live Class https://luma.com/a1pd0c3hB2B marketers are doing too much, 2026 is the year we say "no more". Here's a candid overview on why I believe, and know, that doing less is actually leading to better results for the many marketers inside my strategy programme.Learn more about how to build a b2b marketing strategy you can feel confident https://b2bjade.com/breakthrough-academy

Take the marketers scorecard assessment to see how strategic you really are > https://b2bjade.myflodesk.com/scorecard Find out when the next intake for B2B Breakthrough Academy is > https://b2bjade.com/breakthrough-academy This episode is for B2B marketers who want to simplify their strategy, get buy-in from leadership, and finally get results. Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to get the results demanded of them. The reason? They’re not starting with a solid strategy, and their businesses often don’t understand marketing properly. Most aren’t even sure where to begin with writing a successful marketing strategy. In this episode, we’ll introduce the key steps to creating a simple marketing strategy that leads to real results - and one that almost guarantees leadership buy-in. What you can expect to takeaway: The key elements of a solid, no-fluff B2B marketing strategy that actually works How to simplify your approach to avoid overwhelm and wasted time…

I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach.Watch to get clarity on what to throw away and what to hold on to and how to write a simple b2b marketing strategy. #b2bmarketingstrategy #b2bmarketing #b2bmarketingplan

What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 https://b2bjade.com/breakthrough-academy With so much noise out there - AI trends, shiny new tools, and tactics popping up daily - it’s no wonder marketers feel overwhelmed.But here’s the thing: It’s not about chasing every new trend.In this episode, I’m breaking down:👉 How to step back and think strategically, instead of jumping straight into tactics👉 Why the fundamentals matter more than the latest trends👉 My foundational strategies that every B2B marketer should focus on first👉 Practical advice on where to start - and what to avoidIf you’re feeling pulled in too many directions, this episode will help you cut through the noise and focus on what actually works.And remember - no one can tell you the “best” strategy without knowing your business, but I’ll show you how to find the…

The most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I’m sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits.Because what I’ve learned is this:It’s not always about you.Most of the behaviour that frustrates us from the top comes from their own story - not yours.Inside my course, B2B Breakthrough Academy, we go deep on this - not just the strategy building side, but the mindset shifts that help you show up with clarity, confidence and get heard by leadership.🎓 Check out B2B Breakthrough Academy:👉 https://b2bjade.com/breakthrough-academy

In this special episode, I’m sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and able to write a b2b marketing strategy.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieWe talk about: - What her role looked like before joining the course- The biggest mindset shifts she made- How she used the frameworks and templates to completely change how she shows up at work- What surprised her the most about the process- What advice she’d give to any marketers feeling stuck or not taken seriouslyThis isn’t just a course testimonial - it’s a real, behind-the-scenes look at what happens when you finally stop firefighting and start marketing strategically.🎓 Want to speed up the journey? Check out B2B Breakthrough Academy - my marketing strategy course specifically built for b2b marketers looking to get more strategic. All the details are…

If you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need!Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieIf I had to start over as a B2B marketing manager, this is exactly what I’d focus on:- How to build internal relationships fast- How to get the insights you need for strategy- How to earn respect and avoid becoming a tactical to-do listI’m breaking down the early mistakes I made, what I’d do differently, and how to take control of your role from Day 1. Whether you're stepping into your first B2B role or just want a strategic reset - this one’s for you.🎓 Want to speed up the journey?Check out B2B Breakthrough Academy - my marketing strategy course specifically built for Marketing Managers looking to level up strategically. All the details are here 👉 https://b2bjade.com/breakthrough-academy Download…

If you're a Marketing Manager who's been stuck on the hamster wheel of tasks, drowning in operational work, and wondering how you'll ever progress - this episode is for you.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academyGet my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieThe jump from Marketing Manager to Marketing Director isn't just about seniority or managing more people. It's about shifting your mindset and understanding how to move from tactical execution to strategic leadership. In this video, I'm going to unpack exactly how to:Think and act strategically—even when your role feels purely operational.Demonstrate your strategic thinking to leaders and win their respect.Identify the gaps between your current marketing role and the strategic skills required for senior leadership.Show leadership you're ready for more, without burning out or getting stuck.I'll also share my own experience of navigating this tricky leap, plus practical steps…

Building a marketing plan can feel overwhelming, especially when you're doing everything you were asked but still not seeing results. If you're a B2B marketing manager feeling stuck, frustrated, or misunderstood—this episode is for you.I'm sharing practical advice from nearly two decades of B2B marketing experience, including:• The real reason your B2B marketing efforts aren't landing.• How to clearly demonstrate marketing's value to your leadership and sales teams.• Simple changes you can make today to get better results from your strategy.► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING: https://b2bjade.com/resources#6-steps-freebie► JOIN B2B BREAKTHROUGH ACADEMY (Next cohort starting April 7th!): https://b2bjade.thrivecart.com/bba-independent/ ► VISIT MY WEBSITE: www.b2bjade.com ► Connect with me:» TIKTOK: https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/» LINKEDIN: https://www.linkedin.com/in/b2bjade/📌 Subscribe to my channel for practical B2B marketing insights…

What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself?You don’t want to seem negative. You don’t want to look like you can’t do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and no real impact.This is something SO many B2B marketers struggle with - especially when leadership doesn’t fully understand what’s involved in executing a proper marketing strategy.In this episode, I’ll break down:✅ Why this happens (and why it’s not your fault)✅ What you should be doing instead to shift the focus from tasks to real business impact✅ How to push back without sounding negative (and actually get leaders on board)✅ My go-to approach for setting up your strategy with leadership buy-inIf you’re stuck in the cycle of endless marketing requests with no clear strategy, this one’s for you.👉 Need help getting strategic?…

If you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:► 📘 MARKETING REVIEW TEMPLATE FREEBIE: ⁠https://b2bjade.myflodesk.com/marketingreview► 🎙️ PODCAST EPISODE: DO WE NEED MARKETING TO GET SALES?⁠https://open.spotify.com/episode/0MOQ9Px32ICD2koyukL71X?si=xpT6_f3rQTePqC1QlUb3Lg► ENROLL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-independent/► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/@B2BJade » PODCAST:⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: ⁠https://www.tiktok.com/@b2bjade » INSTAGRAM:https://www.instagram.com/b2bjade/ » LINKEDIN: ⁠https://www.linkedin.com/in/b2bjade/When leadership doesn’t understand marketing’s role in growth, you’re left fighting for budget, clarity, and…

If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned into a never-ending cycle of tasks, requests, and fighting for budget. The creative spark that made you love marketing? It gets buried under sales demands, leadership pressure, and rigid corporate structures.But here’s the thing - you don’t have to settle and you really can fall back in love with marketing.► GRAB YOUR EARLY BIRD SEAT FOR MY "AI IN MARKETING" CRASH COURSE : ⁠https://b2b-breakthrough.circle.so/ch...► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠► ENROL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-in... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade » PODCAST: ⁠https://open.spotify.com/show/1ocoevu... » TIKTOK: ⁠ / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: ⁠ / b2bjade Marketing…

Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult. This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade » PODCAST: ⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: ⁠ https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: ⁠ https://www.linkedin.com/in/b2bjade/ Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because…

Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually happen or was it all just wishful thinking? Spend the day with me while I share my thoughts on what will and won't change for b2b marketing managers in 2025 and what you can do you to make change when leaders won't! ► Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/bba-independent/ ► Early bird £47 for my AI Marketing Simplified crash course » https://b2b-breakthrough.circle.so/checkout/ai-marketing-simplified-crash-course-for-b2b-marketers?event_id=17760100 ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost…

So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem. In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjadetv » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=43167580e4344e2a » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of…

Usually B2B marketing managers build reports that make their work look really good, the trouble with this is that often the business isn't getting a clear picture of what's really happening. I get real in this video, sharing vulnerably how bad I've been at reporting in the past - how I overcame it and what's most important to measure in your b2b marketing reporting. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjadetv » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you…

So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy. I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy! Join the January intake waitlist for my course > https://b2bjade.myflodesk.com/january2025⁠ RSVP for the Open House event [Dec 3rd] > https://lu.ma/6y7lh8ms ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of…

Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan. I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing some examples from my marketing strategy course - B2B Breakthrough Academy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career…

Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your marketing budget. You can get your hands on the exact template BBA students are using here for module 1 to get started ► https://b2bjade.myflodesk.com/marketingreview ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://podcasters.spotify.com/pod/sh... » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: /…

Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketing strategy course - B2B Breakthrough Academy. You can get your hands on the exact template BBA students are using here ► https://b2bjade.myflodesk.com/marketingreview ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://podcasters.spotify.com/pod/sh... » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left…

I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to…

Imposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you…

If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: ⁠https://b2bjade.com/breakthrough-academy ⁠ ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade ⁠ » PODCAST: ⁠https://podcasters.spotify.com/pod/show/jade-tambini ⁠ » TIKTOK: ⁠https://www.tiktok.com/@b2bjade ⁠ » INSTAGRAM: ⁠https://www.instagram.com/b2bjade/ ⁠ » LINKEDIN: ⁠https://www.linkedin.com/in/b2bjade/ ⁠ Marketing Review template freebie » ⁠https://b2bjade.myflodesk.com/marketingreview ⁠ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share…

Being a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.myflodesk.com/6steps ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/ @B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ Albert Ellis book recommended in the video » https://www.amazon.com/Stubbornly-Yourself-Miserable-Anything-yes-Anything-ebook/dp/B008FQJOG2 Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left…

Are you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a marketing manager. I talk through why these mistakes happen, and how to overcome them based on my own experience! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/ @B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/ @B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up…

I get a lot of questions about how to create a marketing strategy and SO many Marketing Managers I speak to feel huge imposter syndrome around the topic. It's so easy to overcomplicate it so in this episode I explain the stages I follow to keep it simple! 🔗 Helpful Links: 🍬 Digital Treats » 6 step marketing strategy freebie https://b2bjade.myflodesk.com/6steps » Marketing review freebie https://b2bjade.myflodesk.com/marketingreview 🎙️ Podcast: The B2B Marketing Gap » https://b2bjade.com/resources 🎓 My Course: B2B Breakthrough Academy » https://b2bjade.com/breakthrough-academy Explore my website » www.b2bjade.com 🤝 You can connect with me here.. » TikTok b2bjade » LinkedIn b2bjade » Instagram b2bjade

If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visit > https://www.justgiving.com/page/for-kylie

In this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing. Joined by Zsofia Raffa from Kodak Alaris, we explore everything from building your business through social media to unleashing the power of platforms like LinkedIn and TikTok. 🎯 Topics Covered: - Winning clients in b2b through social media content - Common reasons why social media content may not be hitting the mark - Strategies for repurposing content effectively - Unlocking the potential of LinkedIn for your business So whether you're a seasoned marketer looking for fresh insights or just starting out on your social media journey, this episode is packed with actionable tips and strategies to supercharge your B2B social media presence. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com For more help: Marketing review freebie More resources »…

In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!! To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthrough-academy Get started with your marketing strategy with my freebie 6 stages in a marketing plan > https://b2bjade.com/resources#replay Follow me on TikTok > www.tiktok.com/@b2bjade Follow me on Instagram > www.instagram.com/b2bjade/ Follow me on LinkedIn > www.linkedin.com/in/b2bjade Watch my channel on YouTube > https://www.youtube.com/channel/UCv7o1JWwIV-_5NEXTKtOGDQ

My talk at the CIM: Wales Digital Marketing Forum. B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause. - Too low frequency: Often we aren't posting enough to get eyeballs in front of our content. - Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping. This approach is not just theory; it's a proven strategy that has worked for me and can work for you too. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com

🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy! 🌟 About this replay: I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all. If you've ever felt under-resourced, overlooked, or confused about implementing effective B2B marketing strategies, this episode is for you! 🎓 Introducing B2B Breakthrough Academy: I made my breakthrough in B2B - and I want the same for you. That's why I've created the B2B Breakthrough Academy. This isn't just another marketing strategy course. It's a comprehensive program designed to empower B2B marketers with practical strategies, a supportive community, and essential soft skills to navigate corporate challenges confidently. 🔗 Important Links: Learn about BBA Course: www.b2bjade.com 💡 What You'll Get: -…

In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀 Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment! 🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇 Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies. I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved. I get vulnerable too, sharing how it felt uncomfortable recently going viral and being attacked on a stat I shared, but how it's important to leave our comfort zones while knowing out stuff - inside and out! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication. I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out from competitors. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template. This template is no longer available as a freebie since I launched my new website, for help please contact me. The template is available with many others in my course. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠